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Malcolm C. Cooke

It's late on Sunday night but I felt I had to put this down. I am quite pleased with myself after reviewing the years figures and planning for the year ahead this weekend, and I want to thank you both for your assistance over the past two and a half years.  

 

Before starting the programme, I was working 5 eight hour days, and every second Saturday, and despite enjoying my work professionally, I had come to the conclusion my dreams for my life were unachievable working as a dentist. The dream beach house I had purchased a few years prior was beyond my means.

 

Since starting,
New patient numbers have doubled each month
Case acceptance has gone from 30% to 85%
Receipts have risen 691,000 to 1,010,00
My take home pay (commission plus practice profit ) has doubled.

 

All of this has been achieved in less working hours (230 down to 205 8 hr days) with drastic staff changes. I know it was me who had to effect the changes, but your training has also developed me and my practice enabling me to move through the loss of critical staff within six months due to theft, marriage and pregnancy. Key staff developed skill and responsibility with your training. Self interest driven staff simply left and were replaced by better people. I had the flexibility to employ the right people when they gave their notice (6 months). With this time & responsible support I recently selected novices without suffering any lapse in income, and actually, continued to improve the bottom line. Each change of staff improves the practice a notch.

 

Next year I expect to reach your forecast of another 10 - 15% on top of that doubling acheived working a 30 hour week plus staff meetings. This year's financial reports provide a light to achieve my goals in the future once again. As you know I have just purchased a wonderful site for my surgery and look forward to finishing and having someone to join me there.

 

The programmes completeness sets it above other management programmes I have looked at or heard about since. Too often I had come back from a short course with a list of changes to make which I tried putting into effect with little or no net benefit and lots of resistance from staff. The ordered manner of your programme brought all my scattered enthusiasm into an effective form with the staff eager to join in.

 

I would not say it has been easy, but if I have any regrets, it would be not doing this sooner. Just the figures alone would make it worthwhile, but more importantly, I know I am offering a higher service than before and I am now proud of what I have to offer my patients.

 

I also have the means (time & money) available to continue improving that service in the future,

 

Thanx heaps
Malcolm C. Cooke
1761 Pittwater Road
Mona Vale NSW 2103
Surgery 9997 8511
Facsimile 9997 4402

 

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